| By the end of May 2010 friends of WCB aim to have distrbuted 1000 copies of yunus new book Building Social Business to social business networkers whose collborations
can make sustainability world's optimal connections here is a rough map- mail info @worldcitizen.tv if you have
an idea on how to impprove this distributed knowledge process and its job creation impacts | A few
opening notes What started when Grameen and Veolia married in a social business venture? Veolia separately
is already a water an environmental services company with 12.6 billion Euros revenue in 2008. It is
clear that water is a central focus of sustainability issues worldwide. Technology alone cannot solve all of the world's challenges.
Social issues and human connections that make the technologies effective are equally essential, and social business can play
an important role in addressing these challenges. At its root, the social business is about making the economy work for everyone,
including the poor people at the bottom of te pyramid who are usually left out. Here is where problems that companies
like Veolia are wrestling with come in. How do you bring clean, safe drinking water to people whose incomes cannot support
the costly infrastructure that may be involved? How do you adapt the new service to the customs and expectations that are
part of the traditional way of life? These questions and others like them turn out to be extraordinarly important,
complex and fascinating. And they are the questions that Eric Lesueur works at Veolia Water to tackle. His mandate from CEO
Antoine Frerot: to find ways for Veolia to mae imporant contributions to answering these types of questions. |
